Company profile

MiniMax AI video company profile

MiniMax is a general AI foundation model company building multimodal models and AI-native products across text, code, audio, music, video, characters, and developer APIs.

Company Snapshot

Region: China

Founded: 2022

Type: private

Confidence: confirmed.

AI Video Products

  • Hailuo
  • MiniMax Video
  • MiniMax Hailuo 02
  • MiniMax Hailuo 2.3

Why It Matters

Company context affects access, distribution, and product reliability.

Hailuo is relevant for consumers who want accessible short-form generation, fast motion-heavy clips, image-to-video workflows, and a broader MiniMax ecosystem that also covers chat, audio, and character products.

Related Models

Milestones

  • 2022MiniMax was founded in early 2022.Source
  • 2025-06-18MiniMax launched Hailuo 02.Source
  • 2025-10-28MiniMax launched Hailuo 2.3.Source

Business Model

Consumer AI products, subscriptions, developer API, enterprise usage, and character/social entertainment.